Storytelling Is The Intersection Of Communicating A Human Problem’s Solution To Your Audience In The Same Way They Communicate With Each-Other.

Roti Modern Mediterranean

Only behind dogs and children, food might be the most frequent photos we come across as we are flying through our timelines. So what makes someone want to care about the food photography we are posting? Bright, colorful, delicious looking food porn style shots help. (The Advertising Association of America ruled that you are allowed to use “porn” in a professional portfolio only if it is preceded by the word “food.”)

Every piece of content created answers a question in the Roti’s audience’s mind, ensuring our narrative is capturing far more than just their attention. What should I eat for lunch today? How does one eat Keto when dining out? What would happen if an 84 year old Greek Nonna and Guy Fieri had a child together, and that child opened a fast-casual Mediterranean food concept? These are the stories worth telling.

 Four Loko

When someone looks at a piece of your content and thinks "lol me" then you have already won. Whether finding ways to aesthetically drive home a narrative from our event photography, putting our own spin on a holiday, or jumping in on a conversation our audience should be having, Four Loko's content always taps directly into the emotions and events of a Four Loko night out.

Not Your Father's Bourbon

Marketing in the whiskey biz does seem to be a bit formulaic. Small town distillers. Don’t care if people think their whiskey is cool, just that it’s quality. Which we all know is what they say to look cool. Cleanest water. Hand picked grain.  Grand claims of the finest bourbon. We wanted to take that look of polished, product and ingredient focused photography and turn the messaging inside out. Juxtaposing imagery that is aesthetically traditional and pleasing, with copy that mocks the marketing tropes of the whiskey industry. With Not Your Father's Bourbon we wanted to reach a beginner bourbon drinker and poke fun at the typical tropes of bourbon and the pretentious people that drink it.

John Daly's Hard Teas

Most of the hard tea category falls back on summer days at the beach, relaxing on your porch with a few friends for a quiet afternoon. As a celebrity with a tea drink named after him and a reputation that cuts straight through the crowded hard tea space, John Daly is the perfect partner. Famous for his long drives and brash behavior, we knew the personality of the brand had to be as strong and unapologetic as it's namesake.