Even The True Value Of Experiential Marketing Lays In Digital. 

Rather than digging into what each event is (you can ask me in person) - I'll just jump straight in to what we did at each event to make sure that the experience was digitally amplified to ensure we resonated with those who could not attend.

Four Loko Presents Riff Raff's the Neon Black Tour

To promote the launch of our new Four Loko flavor, Black, we decided to partner with the Neon Icon for his upcoming tour. I even got to name his tour, landing on Neon Black. Content from the tour, owned or earned, received 160% higher engagement than we had seen with any other partnership.

Four Loko presents Hi Def Nights With Flosstradamus

Four Loko’s audience expect a certain level of energy from a Four Loko event. When we digitally amplify these events to be seen by many but experienced by few, we need to ensure that same energy is felt.

Four Loko Spring Escape

Every year Four Loko heads down To various spring break destinations to align the brand with their core demographic's wildest week. last year we took over cancun to promote new flavors, reward disgusting dares for swag, provide influencer experiences and create as many "social" moments as possible. The one above ended up on the social channels of barstool Sports, World Star Hip HOp, and more, leading to over 50MM earned Social Impressions.

Complexcon 2016

Complexcon is a land of  exclusive releases from nike, Adidas, and More. how do we get people to care about Four Loko? Build a throne out of four loko and let people's selfies thrust Four Loko across social media. We partnered with Camron and the Fat jew to sit in it, but even celebrities like skrillex and yes julz jumped in just for Shits and gigs. We earned social and digital coverage from Complex (banner image of day 1 event coverage), Paper Magazine, and tens of millions of views across social.

Complexcon 2017

After tremendous success in 2016, we had to return to the center of millennial urban culture. Collaborating with fool's gold records, We created a capsule collection that included solid gold four loko pendants. Through social WE ANNOUNCED times for TOP-TIER GIVEAWAYS, and tapped migos to give a few away. This manicured moment received coverage from complex, Billboard, bet, HuffPost and More, leading to to over 60 MM social and digital impressions.

Four Loko Pregame

Every year Four Loko will throw an enormous pregame to one of the summer's biggest festivals. In 2017 we threw a concert featuring Gucci man - but it was our "Four Loko Glory Hole" that stole the show. People would stick their hand in, typically with all their friends arond them filming it, without any idea of what was on the other side... Partnered with an organic influencer campaign, the glory hole alone received 30 million impressions on social.