So Many Tools... So Little Budget...

There is only one sacred item that will let you know which tools to use and which levers to pull in the endless landscape of digital marketing. cold. hard. data. 

Roti Modern Mediterranean - Local Search and SEO

Restaurants are the most searched category of business among search engines, yet the restaurant industry is woefully behind truly owning their local search presence. Optimizing ROti’s presence as well as using innovative tactics for garnering keyword-rich reviews resulted in a 157% increase in non-branded search views Of Roti Google Listings, Which lead to a 25% increase in total actions (Directions, phone calls, or website visits) to Roti Locations and a 6% Increase in YOY Same Store Dine-In Sale.

Four Loko Website

By nature of the product Four Loko's audience is overwhelmingly 21-24. Few brands need to focus as heavily on the mobile first as this one. I managed the overhaul of Four Loko's website to follow mobile first religiously - and threw in some incredibly effective UX optimizations as well. The results were a 60% increase in overall traffic, a 120% increase in traffic to the product locator, and a slew of website performance metric improvements.

Four Loko - SEO and SEM

Four Loko has a very unique SEO issue. In 2010 there was some negative press that still plagued "Four Loko" Google searches in 2016. I implemented a strategy that took control of the conversation on our website, while tapping Digital Third Coast for their content-first approach to SEM.  Through tackling difficult questions in appropriate portions of the website while raising the overall authority of the page, we went from 1 fourloko.com domain in the top 5 listings of a "Four Loko" search to 3. 

John Daly's - Programmatic Video

John Daly is a busy man. with such a short amount of time devoted to social content and a desperate need for awareness, we know a mix of programmatic and direct digital campaigns are our best bet. Through partnerships with Rowdy gentleman, YouTube (technically more social than digital), and pornhub we were able to create an enormous cookie pool for future retargeting. Engagement rates were 3X the industry average, and a brand lift study showed a 36% increase in consideration among our target demographic.

Four Loko - Direct Partnership

Spring Break is a crucial time of year for Four Loko. new product releases typically coincide with their Spring Escape campaign that bring four loko fans to the spring break of their lives. in order to supplement our social efforts promoting our sweeps, we partnered with Spotify to sponsor selected playlists and stations. the partnership brought tremendous results, with a CTR almost triple spotify's industry benchmark.